Our aim through campaigns is to raise awareness locally, regionally, nationally and internationally to increase the number of Muslim participants involved in sport and physical activity, educate potential supporters about our charity and generate new contacts for our donor database.

We have achieved this more recently through campaigns such as Who’s That Girl and She Inspires Me to highlight role models within and beyond the sports industry.   We are also actively involved in campaigns to overcome barriers that are placed on Muslim women and girls, such as the hijab bans in both football and basketball and a national campaign to support people who live with one or more long-term health conditions such as diabetes, cancer, arthritis and parkinsons to build physical activity into their lives.

If you are interested in learning about our campaigns, would like support in diversifying yours or have innovative campaign ideas, please contact us.