Muslim Sports Foundation (MSF) is a UK-registered charity working to make sport and physical activity more inclusive, accessible and impactful for Muslim communities.
At MSF, our core values are Respect, Unity, Compassion and Authenticity. These principles are the foundation of everything we do, from the way we deliver programmes, to how we build partnerships and how we engage with communities across the UK.
In addition, we uphold guiding principles of integrity, professionalism, transparency, inclusivity and a faith-led approach. These values inform not just our operations, but the expectations we hold for Partner organisations as well.
Together, these values shape a trusted brand that is recognised for its quality, genuine impact and commitment to serving communities with dignity and purpose.
Our Impact
Since our establishment, we have worked with a wide range of clubs, organisations and individuals across the UK to:
- Deliver culturally sensitive sport and wellbeing programmes
- Encourage healthier lifestyles through faith-aligned initiatives
- Support local leadership in sport and physical activity
- Provide national representation for Muslim voices in the sport and leisure sector
2025 Highlights:
Why Become an MSF Partner?
By partnering with MSF, you join a growing national network of community-minded, values-driven organisations. Our Partners benefit from:
- Association with a nationally recognised Muslim charity
- Shared visibility and branding opportunities
- Access to expert resources and community-focused training
- Opportunities to work together on funding bids, campaigns and events
- Strengthened representation for Muslim needs in sport and physical activity
- Inclusion in MSF’s Active Sunnah framework In Movement There is Blessing (Fil Harakah Barakah) – our community-led strategy to enrich the lives of British Muslims through sport and physical activity
Criteria for Partnering with the Muslim Sports Foundation
We are looking to Partner with organisations and clubs that share our commitment to:
- Serving communities through sport and physical activity
- Upholding strong governance and professionalism
- Operating with transparency and accountability
- Demonstrating a commitment to inclusivity, integrity, transparency and respect for Islamic principles and community wellbeing
- Protecting children, young people and vulnerable adults, along with adherence to relevant safeguarding legislation.
- Providing culturally sensitive and inclusive programmes
- Delivering real, measurable impact
We welcome applications from organisations that meet these criteria and share our passion for making a positive impact through sport to strengthen communities and promote healthy, active lifestyles.
What We Consider When Reviewing Partner Applications
Once we receive the completed Partnership Application and the basic information provided, we will carry out our due diligence process. This helps ensure that any potential Partnership reflects the values and standards of MSF.
As part of this process, we consider the following:
Relevance
We assess whether the potential Partner’s services, projects or objectives align with MSF’s values, ethos, mission, aims and the interests of the communities we serve.
Quality of Content & Communications
We look at the Partner’s ability to represent MSF positively and professionally, including how they might promote our work through their platforms. We also consider any potential reputational risks and how these are managed.
Transparency, Integrity, and Professionalism
We take into account how the organisation presents itself and operates, including evidence of good governance, honest communication, and a commitment to ethical standards, to ensure they are a reliable and responsible partner.
